- Start: 30/11/2010
- End: 30/12/2011
Project leader: Lode Nachtergaele
Social network platform for media in Flanders
Smartphones and tablets offer ample media experience and they embody first-rate means of digital communication and interaction through social networks. These devices affect, to a great extent, the way media is used and interacted with. This trend opens a wide range of opportunities for publishers and broadcasters for the elaboration of digital relations and communication with the customers.
In order to bootstrap innovation in this area, VRT-medialab has developed “MediaSquare”, a digital meeting place for media customers and producers in Flanders. MediaSquare offers second screen applications which enable the media customer to interact with the producer on an opt-in basis. The platform consolidates this interaction by offering information on new productions thus enabling customers to give their opinion. Furthermore, MediaSquare stimulates personal development through second screen applications (such as taking part in a quiz or obtaining additional information on news items) and recommends programs through social network channels.
For the moment VillaSquare/VillaCRM is being developed, the supporting social media platform of the live VRT programme Villa Vanthilt. The second screen application offered by this platform enables viewers to communicate with the showmaster of the programme by means of social media. A selection of the viewers’ comments is being discussed during the programme. Moreover experiments with CRM-techniques are being carried out in which certain target groups can be reached in real-time.