VillaSquare, one of the latest exploits of the VRT-medialab MediaSquare and MediaCRM teams, is a purpose-built platform for the popular live één-television program “Villa Vanthilt”. This platform is in many ways a pioneering project and has received numerous positive feedback. VRT-medialab was therefore very proud to present this project at IBC.
After signing up, TV-viewers could join the conversation and comment on the topics brought up during the program. The viewers could also join the VillaSquare forum and leave questions for the guests, upload pictures and movies and voice their opinion by means of a poll. Furthermore, the 360° camera offered them a look around the Villa.
Furthermore, VillaSquare is the place for TV-producers to get an insight in the TV-audience: Who is posting comments on which topic? Which province debates a live performance the most? Does Thor Hushovd stir up more reactions from the female TV-audience than the male viewers?
View an extract of the demo that was shown at IBC: