Thank you to everyone who joined the VRT-medialab sessions during the iMinds event! Your presence was heartwarming! Below you can read the report and review the presentations that were given during the afternoon sessions.
Session 1
Innovation in file-based production
by Peter Defreyne
In the last few years the broadcast industry has made the transition to file-based workflows using IT-technology. As a response to today’s shortcomings, VRT-medialab has developed CHAMP, a flexible production platform which enables programme makers to produce a multi-platform story in an easy and efficient way. In his presentation Peter Defreyne looked at the achievements and future challenges.
Taming your media chaos
by Karel Braeckman
Managing and searching large media collections brings along plenty of difficulties. VRT-medialab is familiar with this problem, currently being involved in the project MediaLoep. In the past VRT-medialab also came across with the same theme in the projects PISA and MediaMap. During the past five years many different solutions were thus explored and it seems that manual annotations are not the only weapons against media chaos in broadcast facilities. Karel Braeckman showed how new tooling, crowd sourced metadata, feature analysis and the Semantic Web can render media collections more transparent.
The live streaming video of the presentations during the first session can be viewed here.
Pictures of our booth, the VRT-medialab sessions and the reception afterwards can be viewed below:
Session 2
Beyond the red button: making second screen TV apps
by Hendrik Dacquin, Bert Wijnants, Kasper Jordaens & Ilja Strobbe
VillaSquare, one of the latest exploits of the VRT-medialab MediaCRM and MediaSquare teams, is a purpose-built platform for the popular live één-television programme “Villa Vanthilt”. This platform is in many ways a pioneering second screen project and has received numerous positive feedback. Four team members explained how the VillaSquare use case came into being and discussed the underlying technologies.
Does the Flemish viewer appreciate second screen experiences such as VillaSquare? Is he willing to use tablets and smartphones to make these experiences possible? VRT-medialab and VRT’s user research department have entrusted Synovate with a study on the interest of the Flemish consumer for these devices and the role they will play in the multi screen story. The study is only available in Dutch.
VillaCRM: a direct relationship between the broadcaster and its customers
by Mike Matton
Recent technological advancements have made it easier to build and maintain CRM systems for the media sector. These systems provide a method to build a direct relationship between the media (broadcast) company, and its customers: the viewers. During his presentation Mike Matton gave an overview of the results obtained from VillaSquare, the recent test case around the Villa Vanthilt show. He as well discussed the benefits and pitfalls of establishing a CRM relationship.
MediaSquare and the curious case of Villa Vanthilt
by Ike Picone, senior researcher SMIT
Did the Flemish viewer appreciate VillaSquare, the second screen platform that was launched especially for the één-programma Villa Vanthilt? Do they consider it a successful tool for interactive television and community-building? Ike Picone and his SMIT collegues have carried out a study on VillaSquare. The results suggest that differentiation towards specific target groups will be needed when further developing such services. The study is only available in Dutch and can be downloaded here.
The live streaming video of the presentations during the second session can be viewed here.