VRT-medialab

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    The arrival of second screen applications for smartphones and tablets -e.g. MediaSquare- enables broadcasters and publishers to build up a direct digital relationship with their media customers and to adjust their programme schedule to the customer’s preferences.

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VRT-medialab says goodbye after five years

Posted on 17/01/2012

The VRT-medialab has closed its doors end of December 2011. Five years ago the lab was established as a part of the VRT, Flanders’ public service broadcaster, to carry out technological research into the creation, management and distribution of media content. Its focus was on the Flemish media market, but VRT-medialab also pursued collaboration on a European and worldwide level. Because of changes in VRT’s management contract that came into effect at the beginning of 2012, the VRT-medialab has been split into two separate labs: a smaller one still within the VRT and one in the IBBT, the Interdisciplinary research institute for BroadBand Technology. The lab in the VRT will perform longer-term research, while the lab in the IBBT will carry out so called close to application projects for the whole Flemish media industry. In the course of December all of the VRT-medialab staff has made a choice between the two new labs.

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